Yes, I’m serious about every word I wrote on the first screen. I’m too frustrated about how slow things usually go in the food industry and as a designer and a conscious person I’m not ready to accept that.

So, how do we do good food*? And how the heck can we do it faster?

With using design sprints for food product design we are able to shorten the development process from months to just a couple of days. And the results are so much better.

Hey!

I’m Matic. That’s hard to pronounce if you’re not from Slovenia like me, so just call me Magic. Close enough.

I’m a designer, entrepreneur, and a mentor. Builder of products, teams, and companies in a food startup world.

The food product world became mine when I co-founded a design agency back in 2011 and we specialized in the food industry. Then I did a step further, founded my first startup and did my own products. Everything to follow the ultimate goal. To create good food*. To be among the new wave of smart people with a necessary mission of changing the food industry for the better.

The journey has had lots of challenges but we are far from being done.

So less talk, more action.

Lets’ get to work.

*Good food: plant-based, local, organic, responsible, sustainable, absolutely f*cking delicious.

Hey!

I’m Matic. That’s hard to pronounce if you’re not from Slovenia like me, so just call me Magic. Close enough.

I’m a designer, entrepreneur, and a mentor. Builder of products, teams, and companies in a food startup world.

The food product world became mine when I co-founded a design agency back in 2011 and we specialized in the food industry. Then I did a step further, founded my first startup and did my own products. Everything to follow the ultimate goal. To create better food*. To be among the new wave of smart people with a necessary mission of changing the food industry for the better.

The journey has had lots of challenges but we are far from being done.

So less talk, more action.

Lets’ get to work.

*Better food: plant-based, local, organic, responsible, sustainable, absolutely f*cking delicious.

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